The blog publishes posts about topics with links to research and further resources. These posts are updated regularly to include the latest evidence and information.
Since the site opened it has been accessed by over 5 million readers from every country in the world. It currently has over 10,000 subscribers and around 1000 visitors per day; and is archived by Pandora (National Library of Australia and Partners). Posts have been translated into a number of languages including French, Russian, German and Spanish; and a number of posts have been published in magazines.
In 2019 MidwifeThinking was awarded the International Maternity Expo – Practice Innovation Award for an ‘outstanding contribution to maternity and midwifery services’.